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Yoo Hotels Opens First yoo2 Hotel in Turkey

ISTANBUL, TURKEY—Yoo Hotels opened its first yoo2 hotel, yoo2 Taksim Square, here.

Yoo2 is a departure from its sister-brand, yoo, a global design brand. Its entire ethos “is about creating extraordinary living spaces and positions itself as a playful and vibrant mix of creative design that is locally tuned for a global trendsetting crowd,” attracting visitors who are fashion-conscious and lead the way in cultural change and creativity,  according to the company.

Marco Nijhof, CEO of yoo Hotels, stated, “We are excited to launch the first yoo2 hotel in Istanbul, a vibrant city rich in culture and heritage. Yoo2 Taksim Square appeals to those interested in both design and modern lifestyle, looking for a great stay and a sense of local culture, whether traveling for business or leisure.”

With views of the Bosphorus and positioned on the steps of Gezi Park, yoo2 Taksim Square’s design and technology highlight the 59 rooms and suites, which include a Family Suite, Classic Double, Classic Twin, Park Superior, Corner Bosphorus or Bosphorus Deluxe Room.

Recycled materials have been used throughout the hotel public areas and rooms, including walnut tree casings and natural stone floors.

The hotel’s restaurant serves locally sourced produce and offers both traditional and modern Turkish menus, as well as international dishes             

Yoo Hotels, part of yoo Ltd., is a design brand owned by Philippe Starck and John Hitchcox.

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