Wyndham Hotels & Resorts continues to expand its portfolio in China with 20 new Microtel by Wyndham hotels by the end of 2022, located in key cities and emerging destinations across the country.
The brand made its debut in China in late 2019 as a midscale brand and has since grown to a collection of six hotels, including locations in Hangzhou, Hefei, Guiyang, Kunming, Lijiang and Tianjin.
“The accelerated expansion of our Microtel by Wyndham portfolio in Greater China is a strong demonstration of the power and recognition of our brands in the market,” said Joon Aun Ooi, president, Asia-Pacific, Wyndham Hotels & Resorts. “Our Microtel by Wyndham hotels offer comfortable rooms, thoughtful amenities and warm hospitality, appealing to travelers who are looking for an efficient and streamlined experience. We will continue to build on the success of this expansion as we look to register and introduce even more of Wyndham’s 21 iconic and lifestyle brands like LaQuinta for our franchise sales and development teams to sell—further reinforcing Wyndham’s market-leading position with a total of 1,600 hotels across the Asia-Pacific region.”
The most recent additions to this nationwide portfolio were Microtel by Wyndham Tianjin and Microtel by Wyndham Kunming City Center, which made its debut last month. Looking ahead, the brand will further extend its presence with openings in destinations including Huangshan, Changsha, Qingdao and Fuzhou.
“The team at Wyndham had a deep understanding of my business needs from day one,” said Lin Chen, owner, Microtel by Wyndham Tianjin. “We have received tremendous support and guidance from the team since our pre-opening, covering everything from branding to staff training. The Microtel by Wyndham brand is known for its high quality and strong identity, while the individuality of our hotel is never compromised. What we value about Wyndham, in addition to their extensive scale and distribution, is the innovative ideas behind their new brands like Microtel by Wyndham. We are extremely proud of our hotel and we look forward to continuing our strong relationship with Wyndham Hotels & Resorts.”
New openings in 2021:
- Located within the China (Tianjin) Pilot Free Trade Zone, adjacent to a lifestyle mall and near Tianjin Binhai International Airport, the 165-room Microtel by Wyndham Tianjin offers spacious rooms, an all-day restaurant, a fitness center, spa, self-service laundry and a meeting facility for up to 80 people.
- Located in the heart of Kunming, the capital of Yunnan province, Microtel by Wyndham Kunming City Center is near Chuanxingulou Metro Station and Kunming North Bus Station, and is close to Kunming Railway Station. The hotel provides 131 rooms, an all-day dining outlet, a fitness center, self-service laundry and meeting facilities.
- Microtel by Wyndham Huangshan Tangkou: The 110-room new-build hotel is situated close to the Mount Huangshan Scenic Area in Anhui province, a UNESCO World Heritage site and one of the most popular tourist attractions in China. The hotel is scheduled to debut in Q3 2021.
- Microtel by Wyndham Changsha West: The 135-key hotel will offer meeting space for up to 80 guests. Opening in Q1 2022, it will offer access to local attractions in Hunan province, such as Orange Island, Yuelu Mountain and Hunan Provincial Museum.