PARSIPPANY, NJ—Wyndham Hotel Group is sharpening its focus on content management by streamlining distribution of property photos for its portfolio of hotels to more than 6,000 global distribution channels and tens of thousands of affiliated travel websites to better showcase its hotels to travelers.
Wyndham is working with ICEPortal, creators of the Visual-ICE content management system. The photo distribution effort plays a key role in the multi-phased evolution of Wyndham Hotel Group’s content management strategy, which was designed to ensure greater content consistency and quality across all partner channels, according to the company.
Phase one was recently completed with the migration of Wyndham’s content to the Adobe Experience Manager platform. In phase two, Wyndham is working to build a digital asset library that will enable its partners to easily pull curated versions of the company’s property photos in the resolution they need.
Additionally, franchisees have the option of partnering with ICEPortal individually for the creation of video and 360-degree tours.
Martin Smith, VP of online retailing at Wyndham Hotel Group, stated: “Creating, managing and sharing content that is both engaging and of a high quality is critical to the success of not only our organization but the success of our thousands of franchisees. The photo distribution landscape is changing and we are seeking to offer higher resolution, better quality images, as well as the flexibility to adapt those images to a variety of applications and needs. Our new complete integration solution allows us to deliver great property visuals everywhere they need to be while at the same time offering significant increases in both efficiencies and cost savings.”