Wyndham Expands Loyalty Program With Member Levels

PARSIPPANYY, NJ—Wyndham Worldwide’s Wyndham Rewards has launched Member Levels, the newest enhancement to the loyalty program and its more than 7,800 hotels. Through four distinct levels—Blue, Gold, Platinum and Diamond—Wyndham Rewards members can now take advantage of new benefits that increase by level, from free WiFi and rollover nights to annual point bonuses, and more.

When members redeem their points for a stay in one of the program’s top 25 destinations, they now automatically receive an additional enhancement to their award night for no additional points, helping them take advantage of local experiences near their destination, from indoor skydiving in Orlando, FL to an authentic cooking class in Shanghai, according to the company.

“Devaluation is too common a trend in today’s loyalty game—it reflects everything that’s wrong with industry rewards programs and continues to be the driving force behind why Wyndham Rewards is once again breaking the mold,” said Josh Lesnick, EVP and chief marketing officer, Wyndham Hotel Group. “While other loyalty programs find new ways to restrict their most loyal guests when they redeem, we’re doing the exact opposite and giving our members the very best: our best hotels in our best locations with the best local experiences—365 days a year for just 15,000 points.”  

Every time members redeem points in one of Wyndham Rewards’ top 25 global destinations, the program will now enhance the redemption experience by offering discounts and savings on local experiences—attractions, food tours, art museums and theme parks—curated by a Wyndham Rewards’ Adventure Agent.

In addition, Plus awards come with no blackout dates or restrictions, and the value of these Plus awards ranges from $5 per award night when redeemed by members at the Blue level all the way up to free experiences valued at up to $150 per award night when redeemed by members who have earned the Diamond level, according to the company. Other perks include free WiFi, late check-out, early check-in, room upgrades, welcome amenities, to name a few.

Member Levels benefits go live on May 18; however, current Wyndham Rewards members can check their status today by logging into their account via the Wyndham Rewards mobile app or website.