ORLANDO, FL—Wyndham Destinations revealed it is building a vacation ownership resort in the heart of downtown Portland, OR, as part of the company’s focus on providing urban experiences to its owners.
“The Portland development exemplifies the strategy to utilize our established brands to grow our business in new and existing markets. This will be an exciting location for us, adding to our stellar urban portfolio. Resorts like this provide desirable destinations for our owners, while also helping facilitate lead generation and new-owner sales,” said Michael D. Brown, president/CEO of Wyndham Destinations. “The breadth of our brand portfolio allows us to access the best development options in the best markets and enables us to put our owners and members on great vacations. We appreciate the support of the City of Portland and look forward to becoming a member of that vibrant community.”
Upon anticipated completion in the first half of 2019, the proposed WorldMark Portland – Waterfront Park will have 75 condominium-style suites including studio, one- and two-bedroom suites for WorldMark by Wyndham and Club Wyndham owners and guests visiting the destination.
Located just across the street from the Willamette River, the resort is situated at the intersection of the downtown and Old Town Chinatown neighborhoods. The company expects to hire approximately 100 full-time employees in early 2019 to support the opening of the Portland resort and the sales center.
South Myrtle Beach, SC, and St. George, UT
This quarter, the company also opened resort inventory in two popular tourist destinations: South Myrtle Beach, SC, and St. George, UT. WorldMark Myrtle Beach – Plantation Resort is the first WorldMark property in South Carolina. The WorldMark Estancia resort expands the club’s presence in St. George, providing beautiful suites for visitors exploring the natural beauty of southern Utah.
“WorldMark by Wyndham has great drive-to offerings, with a heavy West Coast presence, and a growing East Coast offering, now including Myrtle Beach, which we were able to add to our WorldMark brand in 2018,” said Brown. “These locations will help facilitate lead generation and owner sales with multiple brands helping accelerate sales growth, while opening opportunities for fantastic coastal vacations perfectly situated centrally on the East Coast.”
The company’s relationship with Margaritaville continues to bring new opportunities to the pipeline. Last year, the Margaritaville Nashville Hotel was announced with a plan to include Margaritaville Vacation Club inventory at the downtown, SoBro neighborhood hotel. This will add vacation suites in Nashville, TN, expected to open in late 2019, allowing Wyndham Destinations to open sales and tour generation in the booming downtown market.
The addition of Portland, OR, and Nashville, TN, adds to the company’s already strong urban resort portfolio, which includes sought-after destinations such as Chicago, New Orleans, New York, San Francisco, and its newly opened resort in Austin, TX.