What’s New with Hotel Loyalty Programs?

NATIONAL REPORT—Hotel loyalty programs are always expanding, adding new deals and perks for their members. Here’s what’s new:

Red Roof Ups Price Match Guarantee with Enhanced RediPromise
Red Roof has upped the price match guarantee game with its enhanced RediPromise, a promise to its guests that they can find the lowest rates, best price, by booking directly through Red Roof. If a guest finds a lower rate, within 24 hours of booking a room, Red Roof will not only match the lowest price offered online but will also gift guests with 7,000 points, good for a free night’s future stay at any Red Roof Inn or Red Roof PLUS+ or 14,000 points for a free night at a Red Collection hotel. RediPromise surpasses other rate match offers that are often discounted from 10%-25% or that offer free gift cards. RediPromise leads the industry with the most rewarding best rate guarantee, offering a gift of a free night on Red Roof.

InterContinental Ambassador Launches Program for When Life’s Adventures Call
InterContinental Ambassador, the exclusive member benefits program of InterContinental Hotels & Resorts, is encouraging its members to embrace life’s exceptional and unexpected adventures by offering a new benefit that will provide greater flexibility when life calls. Beginning Aug. 14, InterContinental Ambassadors can take advantage of a once-per-lifetime extension of their annual membership—for up to six months—when their travel plans are interrupted, whether it’s starting a new job or welcoming a baby. The InterContinental Ambassador program, an elevated tier of IHG Rewards Club, connects the well-travelled to more than 200 InterContinental Hotels & Resorts worldwide, from the most emblematic historical landmarks, such as InterContinental Lyon – Hotel Dieu, to stunning resorts, including the soon-to-be-opened all-Club Intercontinental Maldives Maamunagau Resort. The membership program offers a range of exclusive benefits, including a complimentary weekend night, guaranteed room upgrade for every stay and exclusive access to private events.

IHG Hotels & Resorts Serves Experiences at 2019 U.S. Open
IHG is amplifying the U.S. Open in the first of a multiyear partnership with the United States Tennis Association. IHG activations include spa-inspired experience at Flushing Meadows, outdoor viewing party at Kimpton Hotel Eventi, and IHG Rewards Club perks with Andy Roddick (USTA).

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