Westin Unveils Global Partnership With TRX

BETHESDA, MD—Westin Hotels & Resorts and TRX entered into a global partnership, bringing the global leaders in functional training and fitness equipment to more than 200 WestinWorkout Fitness Studios around the globe.

In addition to putting fitness at guests’ fingertips with curated content in the new TRX app, both brands have created a custom pre-run workout, allowing Westin Run Concierges to enhance group runs and leverage TRX equipment—including TRX Suspension Trainers and Functional Training Tools—available in the hotels.

“Westin recently brought together our passionate network of Run Concierges at the brand’s annual Run Concierge Summit to challenge the status quo in wellness offerings and continue to drive our dedication to be better partners in our guests’ well-being before, during and after their stay,” said Brian Povinelli, SVP and global brand leader, Westin Hotels & Resorts. “While we consistently find that travelers struggle to maintain their wellness routine while on the road, we also know that functional fitness is a trend on the rise. We are delighted to partner with TRX and believe that making their simple, yet versatile equipment available for our guests and offering effective workouts designed specifically for travelers is a powerful proposition.”

Starting next month, WestinWorkout Fitness Studios will feature a selection of new strength, cardio, stretching and core equipment, including foam rollers, strength bands, medicine balls, premium yoga mats, stability balls, jump ropes, kettlebells and the signature TRX Suspension Trainer. Leveraging a philosophy based around standards of movements—push, pull, plank, rotate, hinge, lunge and squat—every TRX movement helps to build total-body strength, which boosts endurance and speed.

With custom workouts created specifically for travelers targeting such issues as jet lag, stress and sitting for extended periods on an airplane or in the office, Westin and TRX enable guests to regain control of their wellness routines and be their best while on the road, according to the company.

“TRX provides world-class training and fitness equipment for everyone,” said TRX CEO & Founder Randy Hetrick. “Our loyal community of followers voiced their desire to train all the time—even when their daily routine is in flux. Our partnership with the Westin brand makes that dream a reality, allowing guests to get the workout they love while traveling.”

For more information about the exclusive brand partnership between Westin and TRX, check out the Dec. 15 issue of Hotel Business.