NEW YORK—Westin Hotels & Resorts and New Balance have formed an exclusive partnership to help travelers to stay fit while away from home by providing New Balance footwear, apparel and fitness program content.
The complimentary program launched at 10 Westin properties across the globe and will begin rolling out brandwide next year..
Guests at the pilot properties have access to New Balance shoes, apparel and accessories through a product loan program. During their stay, guests may borrow running shoes with new, disposable insoles for each use, as well as a variety of men’s and women’s apparel, including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women.
Westin guests also will benefit from travel-specific fitness content and added-value experiences provided by New Balance. New Balance Fitness Ambassador and celebrity trainer Holly Perkins will develop exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes “Wellness in Travel” tips on nutrition and ways to combat jet lag. In addition, New Balance is working with individual Westin properties to enhance its current three- and five-mile local area running maps.
As part of the partnership, participating properties will provide guests traveling to a city for a major athletic event, such as a marathon, with wellness amenities, including turn-down gifts with “performance/fuel” amenities for the race and “good luck” wake-up calls.
The pilot hotels include: The Westin Boston Waterfront; The Westin Michigan Avenue; The Westin San Francisco Airport; The Westin Maui; The Westin Santa Fe; The Westin Jersey City; The Westin Beijing Chaoyang; The Westin Tokyo; The Westin Valencia; and The Westin Grand Berlin.