STAMFORD, CT—Starwood Hotels & Resorts Worldwide’s Westin brand has reached the 200th otel milestone with the opening of The Westin Chongqing Liberation Square in China.
Westin plans to open three more hotels in China: The Westin Zhujiajian Resort in Zhoushan, The Westin Blue Bay Resort in Qingshui Bay, Hainan and The Westin Haikou in Hainan. Nine new Westin hotels are expected to open worldwide in 2014 and another 30 are projected to open by the end of 2016, with half of those new properties in the Asia-Pacific region.
“The Westin brand has built a strong foundation and following in established markets over the last decade, and the fact that we have opened our 200th Westin in China is illustrative of the phenomenal demand we are now experiencing in Asia Pacific, as well as our strong and deep-rooted local teams in dynamic markets worldwide,” stated Simon Turner, president, global development, Starwood. “Emerging markets now account for nearly 70% of the Westin development pipeline, fueled by accelerating demand in China and India, where rising wealth and rapid urbanization have generated a fierce appetite for strong global brands.”
“In just the past five years, Westin has evolved from a primarily North American brand to a global growth leader due to the tremendous worldwide appeal of its distinctive wellness positioning. We are experiencing rapid growth not only in Asia Pacific, but also in the Middle East and throughout the Americas,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts and Le Méridien.
The opening of The Westin Chongqing marks the Westin brand’s debut in that economic hub in southwest China. The Westin portfolio in China will surpass 20 hotels by year’s end, including debuts in other markets such as Zhujiajian in Zhoushan, Qingshui Bay and Haikou in Hainan. In the next three years, the Westin portfolio in China will increase by nearly 50% with the addition of 11 new hotels.
Turner added: “As more and more people have the means and desire to travel, particularly from China which is now the world’s largest tourism source, we are seeing increased demand for resort destinations. To meet this growing demand, Westin is growing its global resort portfolio, including the opening of The Westin Blue Bay Resort in Qingshui Bay, Hainan—China’s premier resort destination, The Westin Zhujiajian Resort in Zhoushan–China’s largest archipelago and a popular tourist destination, as well as the upcoming openings of The Westin Bekal Resort & Spa in India and The Westin Ubud Resort & Spa in Indonesia.”
In India, Westin will also open The Westin Delhi NCR Noida next year. The Westin brand remains on track to grow its portfolio in India by 50% in the next three years. In Indonesia, Westin will grow from one to three hotels in the next two years. In addition to The Westin Ubud Resort & Spa opening in Bali this fall, the brand will introduce The Westin Jakarta in 2015. Westin returned to Singapore last November, as well, after a 12-year absence, and in 2016 Westin will re-enter the Philippines.
In the Middle East, Westin will triple its portfolio by 2016 with the addition of five new hotels in markets including Saudi Arabia, Jordan and the United Arab Emirates.