W Hotels Worldwide Enters the Netherlands

AMSTERDAM—W Hotels will debut in the Netherlands with the W Amsterdam, scheduled to open in fall 2015. Owned by STAG Europe (Grafenau) BV, the hotel will be located on the Dam Square, behind the Royal Palace and just steps from the city’s canal district.

“We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world,” stated Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene.”

W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by practices OFFICE WINHOV of Amsterdam and Canada’s BK Architecture, including full restoration of historical elements combined with a new, contemporary design.

“Following the renovation and refurbishment of this landmark building, W Amsterdam will be a vibrant and energetic destination where guests and locals get together to mix, mingle and engage,” stated Bram van der Hoek, Regional Managing Director of Europe Hotels Private Collection, owner-representative for STAG Europe (Grafenau) BV. “We have no doubt that the hotel will become the number one choice for design conscious travellers in the city of Amsterdam.”

W Amsterdam will provide 169 guestrooms, including 10 suites and one “extreme wow” suite, the W brand’s interpretation of the presidential suite. Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and have a cocktail in the W Living Room. W Amsterdam’s rooftop restaurant and destination bar will provide views over Dam Square and the city lights.

W Amsterdam will also offer 480 square meters of meeting and event space, including two great rooms and two smaller meeting rooms. In addition, W Amsterdam will have a fitness center and WIRED 24-hour business center.