NEW YORK—W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc., is set to debut Wake Up Call: A W Hotels Music Festival, launching the brand’s first-ever, weekend-long music festival.
The inaugural event will take over the entire W Scottsdale from Sept. 30 to Oct. 2, with performances, exclusive meet-and-greets and experiences popping up in various places throughout the hotel. The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.
Performances will include Bebe Rexha, CeeLo Green (DJ set), De La Soul, Jess Glynne, Kungs, Lost Frequencies, Matoma, Mayer Hawthorne and Nico & Vinz, with additional artists to be announced.
There will be a diverse schedule, including afternoon pool parties at W Scottsdale’s Wet pool deck; morning Fuel fitness class with Pound, the rockstar-inspired cardio drumming workout, complete with mimosas and pressed juice bar; Bliss Spa pop-ups with makeup and nail touchups; VIP Lounges and more.
“Music has been a defining characteristic of W Hotels since the brand’s inception, and transforming one of the hottest W Hotels into a weekend-long music festival allows our guests to never miss a beat from check-in to checkout,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “Wake Up Call breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand’s history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests.”