VOS Hospitality Breaks Ground on Greystone Hotel

MIAMI—VOS Hospitality, an owner, developer and manager of boutique and lifestyle hospitality, and its partner, The B Group, have broken ground on the historic Greystone Hotel here. The historic Art Deco property was originally built in 1936 and purchased by the partnership in 2012 for $7.5 million. The adjacent building at 230 20th St., formerly known as Santa Barbara, was subsequently purchased in 2014 for $7 million and will be integrated into the newly redeveloped hotel, which is expected to open in the fourth quarter of 2017.

The 92-guestroom Greystone Hotel will become a 56,000-sq.-ft. boutique property in the center of Miami Beach at 1920 Collins Ave. Shulman + Associates will oversee the architectural design. According to VOS Hospitality, the first building will retain the original Art Deco facade and historic lobby with modern updates, while the second building will be partially restored as a second guestroom tower with a five-story rear addition that will include eight private terraces. Plans also include a lush rooftop pool and bar, 140-seat ground-floor restaurant, outdoor café and an undisclosed underground lounge.

“We are excited to begin the restoration of this historical property,” said James Vosotas, CEO of VOS Hospitality and Greystone Hotel co-manager. “The building and location have a lot of potential as the epicenter of South Beach continues to move north.”

The hotel will be near the Miami Beach Convention Center, upscale shopping on Lincoln Rd., beaches, dining and nightlife venues.