PARIS—Vivek Badrinath has joined Accor as deputy CEO. He will be responsible for marketing, digital solutions, distribution and information systems.
Badrinath will also be a member of the group’s executive committee. This appointment will be effective as of March 1, 2014.
“[Badrinath] will be responsible for areas that are key to the Group’s success and the development of its brands,” stated Sébastien Bazin, chairman and CEO of Accor. “I am convinced that his perfect knowledge of digital issues and his international experience will give new impulse to Accor’s teams and be sources of innovation and creativity. He brings 20 years of experience in an industry that has been through several technological revolutions and this will enable us to handle the major challenges facing the hotel sector and be ahead of the curve.”