MIAMI—Virgin Hotels has named Teddy Mayer its new VP of design for the head office team in Miami. Mayer will immediately begin working on the next Virgin Hotels in the pipeline in Nashville and New York.
Raul Leal, CEO of Virgin Hotels, commented, “Teddy’s multifaceted background will bring great value to Virgin Hotels as we focus on our next properties—Nashville, New York and a few we have yet to announce. We’re a solutions-driven culture and we look for people who can identify pain points and provide resolutions that can be added to our hotel’s proposition. With Teddy’s experience in the lifestyle sector, he will bring a fresh perspective and aid the team in challenging convention and changing the commonplace.”
Working closely with creative consultants, Mayer will oversee the vision and execution for how the Virgin Hotels brand comes to life in a hospitality environment—from intimate spaces like the hotel rooms to lifestyle spaces such as the flagship outlet, Commons Club, and multiple bars and restaurants, according to the company.
“I’ve always respected the Virgin brand as a cultural icon and leader in design. It is a pivotal time in the evolution of the hotel industry, so I am thrilled to join an innovative brand that values design as a vehicle for change,” said Mayer.
Mayer spent seven years as the senior director of design and development at Morgans Hotel Group, where he focused on the expansion of the Delano, Mondrian and Hudson Hotel brands. On the agency side, he began his design career at Skidmore Owings & Merrill in New York, where he focused on hospitality interiors projects for brands such as W Hotels and Resorts, Capella and The James. Most recently, he worked for Gensler in New York as the regional director of hospitality interiors. He was responsible for establishing a hospitality interiors studio and developing the regional practice.
Virgin Hotels Chicago is now open, while Nashville is slated for 2016 and New York in 2017.