Virgin Hotels Names Director of Communications & Social Media

MIAMI—Virgin Hotels, the lifestyle hotel brand by Richard Branson, has added Ana Lanzas as the new director of communications and social media. Lanzas, will oversee the brand’s public relations and social media campaigns. 

She will be responsible for the Virgin Hotels brand communications strategy throughout a variety of channels, PR & marketing campaigns on a national and local level, coordinating press trips and managing the brand’s social media platforms. In her most recent role as director of public relations and social media for Fontainebleau Miami Beach, she managed highly successful programs and projects, including the openings of signature restaurants on property and managing events. 

The first Virgin Hotel in Chicago opened in 2015 and the brand has plans to open additional properties in New Orleans, Silicon Valley, CA; Nashville, TN; and Palm Springs, CA. The next opening for the brand will be Virgin Hotels San Francisco in late summer. Hotels in Dallas and New York City are under construction and scheduled to open in 2018 and 2019.