Virgin Hotels Launches New Brand Website, Adds Perks

MIAMI—Virgin Hotels has launched a new brand website, an individual property site for the Virgin Hotels San Francisco. The site will begin taking reservations for stays starting Nov. 15. There are also new perks for The Know, Virgin Hotels guest preferences and loyalty program.

Virgin Hotels San Francisco will be located South of Market near Yerba Buena Gardens. It will be located at 250 Fourth St., close to cultural attractions within the area, as well as the Moscone Center. The hotel will also be in close proximity to the new Central Subway Station, which, upon opening in 2019, will connect South of Market with Union Sq. and Chinatown.

Accommodations will include 192 chambers and two penthouse suites; food and beverage options, including the brand’s flagship space, Commons Club; The Funny Library coffee shop; meeting spaces; and a rooftop bar.

Additionally, Virgin Hotels has refreshed its guest preferences and loyalty program, The Know. After surveying current members to understand what they additionally desired from the program, Virgin Hotels will be upgrading The Know, in which guests can not only personalize their stay, but also receive new perks. When becoming a member, guests will immediately receive up to a 5% discount on published rates when they sign in and book their reservation on the website, room upgrades, exclusive dining offers in the Commons Club and a nightly complimentary happy hour, Spirit Hour.

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