Vantage Hotels Launches Company-Wide Rewards Program

CLEVELAND, OH—Vantage Hotels has launched Vantage Rewards, a free, instant rewards program that is accepted across all of Vantage’s brands.

According to the company, Vantage Rewards will create a universal message for all brands, providing a stronger value proposition for marketing messaging, including Vantage’s book direct campaign; expand marketing reach, generating more impressions through greater cost efficiencies; and have a marketing message that appeals to a larger consumer base, which means more brand exposure and revenue potential.

Vantage Rewards builds on the Americas and Canadas Best Value Inn’s Value Club, which, for 15 years, delivered immediate benefits. The Value Club has been expanded into Vantage Rewards, as existing Value Club members have been automatically enrolled in Vantage Rewards and account numbers remain the same.

“Both the Value Club and Lexington Rewards (Lexington’s points-based loyalty program, which will continue to be honored at Lexington hotels and inns) have been very effective in building loyalty and repeat stays for our hotels, but they were limited to specific Vantage brands. Now that Vantage has expanded to a full family of brands, from economy to upscale, we are excited to introduce an enhanced rewards program that will be honored at all Vantage Hotels,” said Vantage Hotels Marketing Director Peter Frantz.

Vantage Rewards offers members immediate benefits at every Vantage hotel in North America, including Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide, Signature Inn, Country Hearth Inn & Suites, America’s Best Inn & Suites, Lexington Inns & Hotels, Jameson Inn and 3 Palms Hotel & Resort.

Members receive a 15% discount off standard room rates at any Vantage hotel; free room upgrades; late checkout upon request; and access to hundreds of discounts and special offers for dining, shopping and entertainment.