WICHITA, KS—Value Place has named Mike Varner as SVP of brand strategy and marketing.
Varner will strengthen the consumer appeal and developer performance of the brand. He joins Value Place from Choice Hotels International, where he was most recently responsible for brand strategy and management for the Comfort Inn and Comfort Suites brands. Previously at Choice, Varner led the Sleep Inn brand as well as the MainStay Suites and Suburban Extended Stay brands. Prior to Choice, Varner held leadership positions in brand management and innovation at Campbell Soup and 3M.
“Value Place is on a roll,” said Varner. “The company has built a solid and profitable business model, with tremendous growth potential for developers as the brand expands across the country. And with industry-leading occupancy levels, we know guests like us, too. As Value Place continues to grow, we’ll strengthen customers’ bonds with the brand, so they’ll make our hotels their first choice whenever they’re looking for a place to stay.”