PROVIDENCE, RI—Twin River Worldwide Holdings Inc. has purchased the Bally’s brand previously owned by Caesars Entertainment Inc. The acquisition will allow Twin River to maintain the Bally’s name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment pursuant to the previously announced purchase agreement and enables the company to rebrand virtually all of its portfolio properties under the Bally’s name and logo.
As part of the deal, Twin River has agreed to provide Caesars Entertainment a perpetual license to use the Bally’s brand at its existing Bally’s Las Vegas Hotel & Casino property. Financial terms were not disclosed.