MANILA, PHILIPPINES—Wyndham Hotel Group has entered into a franchise agreement to introduce its select-service lifestyle hotel brand, Tryp by Wyndham, to the Philippines.
Under the terms of the agreement with master franchisee Microtel Inns & Suites (Pilipinas) Inc., at least eight Tryp by Wyndham hotels will be developed in the country over 10 years, with the first expected to open at the Mall of Asia in Pasay City in 2016. With this agreement, the Philippines has become the first country in Southeast Asia to welcome the Tryp by Wyndham brand.
The agreement is a key step in Wyndham Hotel Group’s strategy to bring the brand to the Asia-Pacific region and other key markets around the world, according to the company. The first Tryp by Wyndham locations in Mexico City and Abu Dhabi opened in April and March of this year, respectively.
“We are thrilled to introduce Tryp by Wyndham to the Philippines as we look to expand the brand’s presence throughout Asia,” said Barry Robinson, Wyndham Hotel Group’s president and managing director for South East Asia and Pacific Rim. “The country is a unique destination that is growing in popularity and a place where the brand’s differentiating service culture and passion will resonate with travelers. We look forward to seeing the first of many Tryp by Wyndham hotels open in the country.”
Jose Mari Del Rosario, president and CEO of Microtel Inns & Suites (Pilipinas) Inc., said international and domestic tourism in the Philippines is on the rise, and the Tryp by Wyndham brand will cater to those travelers looking for city-center lifestyle accommodations.
“Young urban professionals are constantly traveling now, combining work and leisure, and these travelers are a perfect fit for the Tryp by Wyndham concept,” Del Rosario said. “The brand experience will address that work-leisure niche.”
Microtel Inns & Suites (Pilipinas) Inc. is already the Master Franchisee in the Philippines for Wyndham Hotel Group’s Microtel Inn & Suites by Wyndham brand and has opened 13 hotels since introducing the brand to the country in 2001.