Trump Hotels Unveils New Loyalty Program

NEW YORK—Trump Hotels has unveiled a revamp of its loyalty platform, the Trump Card Privileges Program.

The program is recognized at any Trump property. It uses guest data to customize their experience by recognizing room type preferences, hobbies and dietary restrictions. In addition, members can get benefits such as welcome amenities, early check-in and late checkout.

Based on qualifying stays, guests will enter one of three tiers: member, exclusive gold member and exclusive platinum member. Benefits increase at each level, but all members can redeem credits for complimentary upgrades or stays.   

“The Trump Card Privileges Program ensures that guests’ needs are met at every Trump Hotels property, every visit. It takes hospitality beyond a standard hotel experience by providing a level of customization that has not been seen before—from choosing your pillows to ensuring that your favorite beverage is in your room before you arrive,” said CEO Eric Danziger.