NEWPORT BEACH, CA—BirchStreet Systems today announced that Tony Ross will join BirchStreet as its VP, Business Development and member of the executive team.
Ross will report to Bill Hirsch, VP, sales & marketing, and will be responsible for creating and building new markets designed to help achieve the company’s global business objectives.
Ross will have strategic oversight into the gaming and casino industry along with tapping into other targeted industries. “I am thrilled that Tony will be joining our team,” stated Hirsch. “He shares our values and our focus on innovation, along with the same strong emphasis as we do on the customer experience. Tony has shown he is an extraordinary leader throughout his career with a proven track record.”
“I am honored to join BirchStreet and look forward to working to continue strengthening BirchStreet’s position as the global leading cloud procurement solution in the hospitality industry by diversifying the solution into more industries,” stated Ross. “Creating new relationships, building strategic partnerships and being able to offer the most functional software with the best customer experience will be an exciting experience.”
Ross joins BirchStreet from Agilysys, where he served at VP, Global Sales and has led the company through several years of tremendous growth. Ross had worked up through the ranks at Agilysys, where he built sales strategies and methodologies, grew the sales organization and improved the execution of software and application sales in many hospitality verticals.