Three Rebranding Projects to Know

INTERNATIONAL REPORT—Change is constant and that’s also true of the hospitality industry. Here’s a look at the rebranding efforts for three properties:

M Star Hotel Little Rock

Magnuson Worldwide has rebranded the Studio 6 Little Rock to the M Star Hotel Little Rock here, upgrading its market position to attract travelers via an affiliation with Magnuson Worldwide’s international portfolio of more than 1,000 hotels and global distribution platform.

“We are delighted to be welcoming the full team at the M Star Little Rock to the Magnuson family,” said Thomas Magnuson, CEO of Magnuson Worldwide.

Magnuson Hotel Birch Run

The Michigan Best Western has been rebranded as the Magnuson Hotel Birch Run in Birch Run, MI. It is located off I-75, a short walk from the Premium Outlet Mall. This Magnuson hotel has an indoor pool and hot tub, along with a fitness center.

Hotel Nikko Bali

Okura Nikko Hotel Management Co. Ltd., a subsidiary of Hotel Okura Co., Ltd., has agreed to begin operating one of the Bali, Indonesia hotel properties of P.T. Karya Tehnik Hotelindo from Jan. 1, 2018. The hotel will be rebranded and tentatively named Hotel Nikko Bali in April 2018.

Hotel Nikko Bali will offer 188 rooms, offering private balconies or porches. The 20 luxury guestrooms will provide nearly double the floor space compared to the deluxe room.

“It will be a great pleasure to introduce the only hotel managed by a Japanese enterprise in the beach resort area of Bali under the Nikko brand,” said Marcel P. van Aelst, CEO of Okura Nikko Hotel Management. “Hotel Nikko Bali will provide visitors with the comfort and reassurance of the Nikko brand’s unique Japanese-style hospitality.”