Thompson Miami Beach elevates minibars with cocktail menu

MIAMI—Located on South Beach’s famed Collins Avenue, among nightclubs and other Art Deco-style hotels, the newly opened Thompson Miami Beach offers 380 guestrooms, including 30 suites, and an in-room amenity to help travelers unwind while enjoying the property’s oceanfront views.   

To enliven the guestroom experience, all minibars are outfitted with “Mix It Up!” cocktail menus featuring recipes for classic libations with a Miami twist, such as the Pomegranate Fizz and Elderflower Paloma. The menu also includes one classic concoction—the Moscow Mule.

“We thought we would try something different,” said Brett Orlando, area managing director for Thompson Miami Beach. “We understand that many of our guests visiting Miami on leisure [vacations]would want to spend time and enjoy the balconies with views overlooking the ocean. What better way than to enjoy a drink.”

Thompson Miami Beach, the flagship for the Thompson Hotels brand in the Southeast U.S., signals a major milestone in the growth and development of the brand. The property showcases the collection’s approach to the hotel experience—encapsulating the lifestyle and personality of the local community. The hotel, which opened November 2014, presents an in-room beverage experience that follows this philosophy while giving guests a taste of its beverage outlets.

The hotel’s Crown Room offers handcrafted cocktails, developed by beverage consultant and master bartender Julio Cabrera. The menu focuses on artisan cocktails and features a mix of classics and reimagined revivals, from a traditional Manhattan and Mint Julep to an Almond Blossom Crusta (circa 1951) and the Blinker (circa 1948). 

Originally across the street from Thompson Miami Beach, 1930s House, a historic, freestanding venue, was moved to the hotel property in the early 2000s. Today, the venue provides a beverage program with avant-garde cocktails paired with Spanish-inspired tapas. 

“We have a great cocktail program,” said Orlando. “Every menu is driven differently. We put some thought into bringing back classic cocktails that guests can make in their guestroom and still come downstairs for more.”

Each guestroom minibar includes a menu offering three basic steps to
concoct the drinks. For example, the mixing instructions of the Pomegranate Fizz are: 1) fill a tall Collins glass with ice and squeeze in two lemon wedges; 2) add two ounces of Grey Goose Vodka; and 3) add three ounces of Belvoir Elderflower Rose Lemonade and spritz with a splash of Red Bull. Guests can also garnish the beverage with a lemon wedge. 

The cocktails can be created from ingredients found in the minibars. From Belvoir Elderflower Rose Lemonade ($5) to Belvoir Ginger Beer ($5), all of the ingredients needed to make a Pomegranate Fizz, Elderflower Paloma and Moscow Mule are available. It also includes half-bottles of Grey Goose Vodka ($45), Belvedere Vodka ($45), Avion Tequila ($45), Frog’s Leap Sauvignon Blanc ($25), Heineken ($6) and Perrier Jouët Grand Brut Champagne ($35). 

Aside from its liquor selections, the minibars offers other options. Chocolate chip cookies ($5), trail mix ($7), Snickers ($6), almonds ($6) and locally sourced Divine Bovine beef jerky ($7) round out the snack selections. The minibar also includes nonalcoholic drinks such as Vitamin Water ($5) and Coconut Water ($5), as well as an adult intimacy kit called the Fun Box ($18).  

 “Our approach to minibar offerings is to keep it simple and look at things that our customers would want,” said Orlando. “We feel it enhances the guest experience. Not many hotels offer full bars with lemons, limes and all the accoutrements to make drinks with recommendations from our beverage programming in the guestroom. Guests can kick back on the balcony while watching the sunset and drinking a cocktail.”

The hotel caters to broad range of domestic and international travelers, mostly from European and South American countries. The minibar serves as an ideal amenity for guests to enjoy a cocktail during any time of the day. “Guests think it’s fun that they can create their own cocktail,” said Orlando. “Some of our guests are seasoned travelers, and they enjoy an opportunity to stir up a cocktail before their night begins.”

Aside from the balcony, guests can enjoy the cocktails inside the guestrooms’ sitting areas, 1950s-inspired beds or retro bathrooms crafted with nautical accents. Included in the hotel’s collection of 30 suites, the signature Thompson Suites have private living rooms, dining areas and terraces, all furnished with an assortment of vintage furniture. British interior designer Martin Brudnizki conceived a bohemian-beach chic concept influenced by 1950s glamour, housed inside a historic Art Deco tower fully restored by Kobi Karp Architects. HB