NORWALK, CT—The Priceline Group has acquired PriceMatch, a cloud-based data and analytics solution for hotels. Terms of the deal have not been disclosed.
Through a system of proprietary algorithms, PriceMatch’s cloud-based platform delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines, according to the company.
PriceMatch will be integrated into BookingSuite, a recently launched division of Booking.com (an operating business of The Priceline Group) that helps accommodation providers grow their businesses and their brands through smart software and services, according to Priceline.
“We are always looking for new ways to leverage data and technology to help our hotel partners be more successful in an increasingly digitally-driven world,” said Rob Ransom, director of BookingSuite. “With the addition of PriceMatch, BookingSuite partners will be able to access a powerful set of business intelligence tools to help them optimize performance through a platform that’s easy to use and manage.”
“We are very excited to join The Priceline Group, the world’s leading provider of online travel,” said Arthur Waller, CEO of PriceMatch. “As part of BookingSuite, we will continue to focus on technology innovation for hotels on a global scale.”