The MAPP Report by myDigitalOffice Gains Momentum

myDigitalOffice, the information management and back-office automation platform for hotels, recently launched the MAPP report (Market Analytics, Pace and Performance), a free data analytics resource that enables hoteliers to identify forward-looking performance trends across their own portfolios and other markets, and visualize market recovery in real time. The industry has responded quickly, on a global scale, as nearly 200 groups (brands and management companies, mostly) representing more than 15,000 hotels have already taken notice.

Since the fallout from COVID-19 began to unfold in North America, myDigitalOffice’s globally dispersed team collaborated to develop and deliver these reporting capabilities to help accelerate market recovery and support the continuity of the hospitality industry. The MAPP report provides a guide to help hoteliers navigate today’s uncharted landscape. By leveraging future, market-level business on the books data, hoteliers are enabled to make more strategic, data-driven business decisions much sooner. Powerful integrations also allow users to access their own portfolio data instantly, eliminating hours of manual data manipulation and analysis. With the combination of hoteliers’ own portfolio data and forward-looking market-level pace and performance metrics, the MAPP Report provides critical information for benchmarking and identifying future demand trends to visualize market recovery in real time.

According to recent data from the report, the hospitality industry continues to see green shoots and other signs of recovery.

For example, the charts below show occupancy and ADR for the recent July 4th holiday weekend, as of each week dating back to 5/21… then, as of Monday 7/6, the data shows what actually happened once the weekend had come and gone.

Not surprisingly, the recent phenomenon of the short-term booking window is evident, both in the state of Florida, where many beachgoers flocked for the holiday, as well as throughout the broader U.S. In Florida, in just the few final days leading up to the weekend, hotel occupancy jumped by nearly 10%. It is also worth noting that while occupancies steadily climbed each week, rates continued to decrease, albeit slightly.

Hotel demand will inevitably continue to pick up. Prepare, plan and implement the right tools and best practices to optimize your recovery efforts. Reliable data sets and analysis are the foundation of any good plan. The MAPP report by myDigitalOffice helps hoteliers achieve this solid foundation and brings clear visibility and insights to your portfolio’s performance. Hotels who opt in to this free tool agree to share their anonymized data in the broader market sets and will, in turn, receive daily, updated reports containing future business on the books data for their portfolio and their hotels’ respective markets. Adoption and market coverage continues to grow daily.

To see how your hotels are stacking up to their respective markets with future business on the books data, opt in your hotels to the MAPP report today via the following link: https://go.mydigitaloffice.com/mdomapptool