NEW YORK—The Gregory, a new 132-room boutique hotel located at 42 West 35th St. in Manhattan, has officially opened its doors. Inspired by a townhouse inherited from creative and inspiring parents, according to the hotel, The Gregory marks the second collaboration between Interstate Hotels & Resorts, hotel Asset Value Enhancement (hotelAVE) and Meadow Partners, the team behind The Renwick, which is launching this fall at 118th East 40th St. here.
The hotel first opened as The Gregorian in 1903 to cater to the overflow of well-to-do guests checking into the original Waldorf-Astoria, now the site of the Empire State Building. Following a $10-million complete renovation, today’s Gregory features elaborate intricacies of the original architecture, including soaring high ceilings and mosaic tile detailing, infused with modern amenities, according to the hotel.
New York-based design firm Bill Rooney Studio was tapped to bring the project to life. The design draws its origin from its early 20th century heritage of the original hotel. The rooms have been reinvented and edited by using a contrast of black, white, and gray, which provides a fresh environment that highlights vintage architectural elements such as the bay windows, high ceilings, moldings and entry doors. Bathrooms, many of them with windows, feature amenities crafted exclusively for the hotel by Brooklyn-based skin care line Apotheke.
“We are incredibly excited to expose guests of The Gregory to a new, higher energy New York City hotel, and the timing for its launch couldn’t be more perfect in conjunction with the first-ever Men’s Fashion Week,” said Susan Richardson, complex director of sales and marketing for The Gregory and The Renwick.
The Gregory’s interactive lobby features a walnut herringbone floor; 1950s-style check-in desk; large wall clock; marble bar; and fireplace, as well as a carefully curated art collection consisting of vintage industrial sewing machines and architectural artifacts.