HOLLYWOOD, FL—Health is wealth and at The Diplomat Beach Resort Hollywood, Curio Collection by Hilton, it’s also a way to cater to the needs of guests.
The iconic property has partnered with Core Fitness Training (CFT) to launch CFT Studio at the Diplomat Landing, offering a place for local health enthusiasts and hotel guests to use state-of-the-art equipment, participate in daily classes, and benefit from seasoned trainers.
“Over the last few years, wellness has become the new luxury and status item, the green juice has become the new bottle of champagne, the private healer has replaced the private shopper and athleisure wear has become the norm for daily attire,” said Shane Upson, director of spa and wellness at The Diplomat Beach Resort. “To remain relevant, spas have had to move with their customer’s needs and desires and provide services that encompass the wellness lifestyle.”
At the resort, Upson noticed an increased demand for a holistic and vigorous fitness program, whether guests were visiting for business or pleasure.
“Although we already have a state-of-the-art, 24-hour fitness center and offer various classes, including sunrise beach yoga classes, etc., we wanted to take it one step further to utilize our beautiful, waterfront Diplomat Landing area to enhance the guest experience with a wider variety of innovative fitness offerings,” said Upson.
Also, guests can download the Core Fitness Training app on Android or iOS platforms for mobile devices to preview the daily fitness schedule, information on instructors, or to reserve a spot within minutes.
“The wellness trip is about experiences, not outcomes, and growth from within. Guests are less focused on losing five pounds, but with experiencing something new and innovative that helps them grow spiritually or individually; our goal was to offer just that with our new partnership with CFT,” said Upson. “Leisure travelers no longer want to feel as though they need a vacation from their vacation, but want to come back refreshed… This is where fitness-focused trips excel.”
In addition to the on-demand fitness training via the app, there’s an on-site studio at the resort.
“CFT President and Fitness Professional Dean E. Statler Jr. is an intrinsically motivated personal trainer who loves to educate others in healthy lifestyle choices. His training methods are diverse, adaptable, contemporary and results-oriented to cater to the needs of clients with various abilities, goals and fitness levels,” said Upson.
While CFT Studio is centered around high intensity interval training (HIIT), the 3,200-sq.-ft. studio features an array of equipment, including heavy bags for boxing, kettlebells, battler ropes, medicine balls and sleds. Statler and his team also use TRX suspension training. CFT Studio classes begin at $25 and run between 45-60 minutes. One group fitness class per day is included in the daily resort fee for hotel guests.
“The classes involve vigorous regimes with cheeky names, including Wild Wednesdays, Butts & Guts, Tabata, and Sum it up Friday, to name a few,” said Upson.
The studio also offers weekly HIIT boot camps, sunrise beach yoga and an array of spin classes. Guests can choose from annual memberships with unlimited classes, group exercise packages, drop-in rates and personal training sessions.
“Between resistance training and cardio, we host small group classes that are designed to burn fat long after you leave and get your body and mind in the best condition possible,” said Statler. “No matter where you are on your fitness journey, our trainers are here to help you break down and overcome any boundaries or challenges that you have through health and fitness.”