SAN FRANCISCO—The Axiom Hotel San Francisco is built upon the philosophy that it’s “at the center of next.” So not surprisingly, technology is a huge focus for the property, which was designed to set the benchmark for what can—and should— be expected in hotel tech offerings. But what does that entail?
Kirk Pederson, president of Kokua Hospitality, which manages the hotel, commented, “In line with how we approach all Kokua properties, we track what the upcoming industry trends will be so we can stay ahead of what’s expected in the future. This is directly reflected in The Axiom’s DNA. Considering the hotel is located in the heart of San Francisco, the nation’s tech innovation capital, it was designed to answer the needs of a guest traveling with their own devices, content and desire to always be connected.”
That means WiFi. Specifically, that means fast, reliable WiFi in all 152 guestrooms. The Axiom installed an individual router in each guestroom and dedicated fiber optic cabling, enabling the property to offer 15 MBPS of dedicated bandwidth per each guestroom. “At Kokua Hospitality, we are dedicated to altering the industry expectations for tech offerings in hotels. The increased bandwidth ensures our guests have the power to do what they need and want to do during their stay, on a secure network,” said Pederson. “Why is this important? The hotel sets the industry standard by delivering an amenity that sophisticated travelers should expect while on the road. It also enables guests to bring home on the road with them, in turn, making them feel at home at The Axiom.”
“The hotel’s Fiber Optic wiring installed in the renovation is what really future-proofs the hotel. By having that almost unlimited pipeline, we can handle technology changes that may require more bandwidth to the guestrooms in the future, if demand exceeds the 15 MBPS,” added Garry Cox, general manager of The Axiom Hotel.
The dedicated WiFi network essentially enables guests to bring as many devices as they want. In addition, the WiFi is sourced throughout the hotel via an optimal green technology that requires less energy to operate, delivering the high-speed connection to all public areas.
“Bringing your own content is the trend of today. The days of purchasing a movie in your hotel room are over; the digital age now allows everyone to bring what they want to use or watch along with them when they travel,” said Pederson. “Guests have an ever increasing need for bandwidth due to more and more people traveling with multiple devices. The traveler of today does not want to see buffering. Finally, travelers do not want to have to pay for WiFi. It has become an amenity that is as standard as pillows on your bed and, as such, travelers believe it should be included in the rate.”
Pederson also commented on the feedback guests have given about the hotel’s WiFi. “Guests are amazed at the speed at which multiple devices can be operating at high-speed in their room, and throughout the rest of the hotel. Business travelers love the security a dedicated router per guestroom grants them. Meetings operate seamlessly and it’s very rewarding to be told that the tech capabilities directly affected the success and productivity of their meeting. And, as expected, the shock that 15MPBS is offered complimentary is always quite fun to see,” he said.
Feedback has been positive from leisure travelers as well. “Families staying for leisure travel love being able to connect multiple devices, with no sacrifice of speed or quality. The fact that their secure network reaches all parts of the hotel allows parents to bring their computers down to the lobby to work, or enjoy a cocktail at The Turn Cafe, while their kids kick back upstairs to a movie streaming from their phone in the lobby,” said Pederson.
While the WiFi is a major draw for guests, it’s not the only tech enhancement at the property. Guests can check into the hotel via an Ariane Self Check-In kiosk or via StayNTouch using a hotel associate’s portable iPad station. Each room offers a 48-in. Samsung smart TV, which is Bluetooth-enabled for streaming and mirroring technology via both Apple and Android devices. Pederson added, “In our meeting rooms, we offer complimentary WiFi, and with the Crestron wireless technology in the rooms, up to 15 presenters to present wirelessly to the 70-in. flat-panel smart TVs allowing complete flexibility. Center table integrated speaker phones allow for seamless inclusion of remote attendees and the integrated JBL sound system gives complete flexibility, from presentation content, to music, to a presenters microphone.”
And, Pederson said, plans are underway for future enhancements.