NATIONAL REPORT—Several companies have introduced new technology platforms and integrations.
Expedia Inc. has launched the global availability for Expedia PartnerCentral (EPC) Property Analytics, an advanced, action-driven insights tool for hotel partners. EPC Property Analytics leverages the latest property, competitive set and market data to help properties make informed decisions to maximize their bookings and revenue.
Many hotels have to review and analyze numerous reports to evaluate performance, often with very little detail or contextual information, making the process time-intensive and arduous. EPC Property Analytics combines multiple aspects of the revenue equation in one semi-customizable view, providing hotels with easily digestible information to make revenue management decisions that can help maximize their offerings, according to the company.
From visitors to conversion to ADR, revenue-impacting aspects of a property are accessible in EPC Property Analytics. Solutions offered include visibility of the property, conversion of customers to bookers and guest value. With its semi-customizable reporting, hotels can view data for any given time period and compare against their own performance or their competitive set. Data is refreshed every 24 hours. EPC Property Analytics also features Smart Suggested Actions, which notify hotels of potential problems—from minor concerns to major issues—so they can focus on immediate challenges and implement a solution.
Meanwhile, Maestro PMS has completed its integration with the Listrak hospitality data platform. The Listrak interface enables Maestro property software users to leverage a wide variety of guest data for greater marketing effectiveness, according to the company.
Maestro PMS delivers revenue-generating tools and services designed to increase profitability, drive direct bookings, centralize operations and provide personalized guest service. Listrak’s customer data platform is built for marketers to nurture the customer experience across all digital channels and has CRM features including advanced audiences, predictive dynamic content, abandonment programs, social media integration and pre-and post-stay communication.
Finally, DigiMapps has officially launched. The latest venture from Terry Fisher, global CEO of Mapperarti, DigiMapps is designed to empower hospitality entities and their guests, advertisers, local businesses and savvy travelers that demand a more affordable, better way to book and explore. Capabilities include an online concierge, in which guests have direct access and cost savings through deals on local eateries and entertainment venues, as well as verified reviews of each local business; WiFi, which doesn’t just provide free WiFi for visitors, but it also collects valuable marketing data that can be utilized to create automatic promotions, elevate engagement with customers, improve customer retention, boost sales and enhance re-marketing efforts; and a website platform, which will enable travelers of all varieties to plan and book multiple aspects of their trips in one place.