Tapad, Sojern to Unify Touchpoints in Consumer Travel Journey

NEW YORK—Tapad, a provider of cross-device marketing technology, has partnered with Sojern, a performance-marketing platform for travel brands, to provide marketers with an understanding of travelers as they research and shop across multiple devices. Sojern utilizes the Tapad Device Graph to target travelers more precisely and derive additional actionable insights for its travel clientele.

According to Sojern’s research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s partnership with Tapad will help to unify these touchpoints across devices, enabling travel brands to effectively nurture and engage potential buyers during the purchase process, regardless of which device they use.

“Sojern’s been focused on travel for over a decade, helping brands activate predictive purchase signals and leverage our traveler profiles into effective performance marketing campaigns,” said Mat Harris, Sojern’s VP of product, enterprise solutions. “The cross-device insights we gain from the Tapad Device Graph provide a valuable tool for our customers to reach travelers across devices in real-time and at scale, on the right device.”

“Not only is Sojern a compatible partner for our singular Device Graph capabilities, but they are also an incredible data partner to help expand our work in the travel industry,” said Pierre Martensson, SVP and GM of Tapad’s global data division. “Working with the team at Sojern allows us to solve a true challenge within the travel industry today: creating a unified view of customers so travel brands can better understand and access their key audiences at every point along their path to purchase.”