PLEASANTON, CA—A clean and freshly scented hotel is one of the hallmarks of a great hotel stay; excellent service helps, too. Well, here’s the ugly truth—bad odors are guaranteed to happen. The sources come from smoke, F&B, body odors and pets, to name a few. The issue is a real stinker for hoteliers, who are tasked with removing odors that will keep returning.
What’s the best way to combat and remove odors? There’s no one answer and numerous solutions on the market. Designed with hospitality spaces in mind, Clorox Professional Products Company has introduced a new line—Clorox Odor Defense— to professionally treat odors without masking them.
“Four out of five cleaning industry professionals cite removing odor from the air as their biggest cleaning challenge, according to the results of a recent survey. The survey also revealed that the odor elimination products currently on the market weren’t fully addressing professional cleaning needs, with more than half of cleaning industry professionals saying that their current air odor elimination solution was just covering up odors, not fully removing them from the air,” said Robert Foster, associate marketing manager, Clorox Professional Products Company. “Clorox Odor Defense products are specifically designed for use on the toughest odors in potential problem areas of facilities such as hotel rooms, bathrooms, shared office spaces and waste-disposal rooms.”
The new product line includes Clorox Odor Defense aerosol; Clorox Odor Defense air and fabric trigger spray and gallon refill, which can be used daily to control odor on soft surfaces and in the air; and Clorox Odor Defense timed, metered aerosol spray.
The company used analytical, sensory and end-user testing to confirm the new product line’s value proposition. Odor Defense was tested in multiple facilities across different verticals, from hospitality to long-term care—places where cleanliness is of the utmost importance.
“Each customer found at least one product in the portfolio that fit their needs and worked better than their existing product. They were excited to have a product that actually eliminated odor-causing molecules,” said Foster. “Most impressively, Clorox Odor Defense was tested in one of the most difficult environments imaginable for odor: a professional sports stadium. It withstood an entire season confronting the toughest professional odors.”
So, how is the odor managed? Foster explained that Clorox uses ICE Technology, which stands for its trademark—identify, capture and eliminate—method of action that terminates malodors, so no heavy fragrance is required to mask them.
“ICE Technology uses a dual-surfactant system to eliminate odors from the air. The surfactants are a combination of non-ionic and cationic components. Once sprayed into the air, the non-ionic and cationic components combine to form spheres, or odor traps, with a water-phobic core and water-like shell,” he said. “Malodors are water-phobic, like the core of the sphere. The water-phobic core attracts malodors to the center of the sphere, while the water-like components form an outer shell that ensnares the odor molecules. The odor molecule is trapped in the core of the sphere, unable to pass through the water-like shell or return to the air. In laboratory testing, Clorox Odor Defense ICE Technology controlled malodors for six hours.”
Odors in shared spaces and guestrooms can quickly influence consumers’ perceptions of the overall hotel. “Clorox Odor Defense was designed specifically to help facilities put their best foot forward and ensure that first impressions are good ones,” he said. “Once cleaning professionals are armed with the right tools, the odor-elimination process can be implemented as part of existing cleaning protocols to control daily and recurring odor in hotels, treating both soft surfaces and the air.”