MUMBAI—Taj Hotels Resorts and Palaces has launched its new mobile app, which offers guests a seamless booking experience and access to exclusive offers at their convenience from their mobile phone.
The new app, available for download on iOS and Android, offers a destination-led, customer-centric mobile journey designed to inspire guests for travel planning and to manage their loyalty accounts, according to the company. Through a simplified user interface, guests can search through booking options for all 100 hotels by a map-based search functionality. Users can also access the Taj InnerCircle sign-in to manage their membership accounts or to sign-up for the loyalty program. The app features exclusive offers as well as dedicated Taj Holidays deals for guests. The app was designed to complements the mobile responsive brand website, which was launched in 2016.
Chinmai Sharma, chief revenue officer, Taj Hotels Resorts and Palaces said, “Data accessibility and mobile usage is growing exponentially across the world, especially in growing travel markets like India. Nearly 50% of our guests are now using a mobile device to explore our hotels and destinations somewhere in their purchase path. Online and mobile are our fastest growing channels and we will continue to invest in this area with the goal of creating a consistent guest experience across all platforms. Our new app is another step in our digital journey which will only get better in its next release scheduled for later this year.”
In the second phase, the app will include several updates including mobile check-in/checkout, service chat, restaurant reservations and locale-based promotions for a mobile-first Taj experience.