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Taj Group Rebrands Two London Hotels

LONDON—The Taj Group rebranded two hotels here: St. James’ Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences. The hotels will now be promoted within the Taj Group’s portfolio of luxury hotels, resorts and palaces, and the Taj Group has sole ownership and management, as well as operational and marketing control of both properties.

Since opening its doors in 1902, St. James’ Court has regularly hosted royalty and heads of state.  Bordered by Buckingham Palace and Green Park, the hotel in centrally located in London.

Some of the enhanced and differentiated experiences at the hotel include in-room check in, signature welcome and signature fragrances. Guests also will have access to an extensive fleet of exclusive vintage and classic vehicles, including the Queen Mother’s favorite Jaguar DS420 Daimler limousine Grand Princess and Lord Mountbatten’s vintage Daimler Silver Baroness.  Other experiences include dining experiences like the 24 Karat Gold Afternoon Tea and a customized Kids @ Taj program

Taj 51 Buckingham Gate Suites and Residences is further enhancing its luxury offerings through experiences such as the Taj Royal Attache butler service, optional Jaguar airport transfers and exclusive horse and carriage rides. In addition to the two signature suites—the Jaguar Suite and the Cinema Suite—the hotel is remodeling other suites. In 2014, it will welcome a new lobby and reception lounge, a new restaurant, tea and library lounges and an exclusive private dining area.

Guests at both of the hotels will benefit from complimentary WiFi, Clefs d’Or Concierge service, tailored treatments at the Wellness Centre and a host of on-site dining options, including Michelin-star Quilon.

Commenting on the launch, Raymond Bickson, CEO of the Taj Group, stated, “This important re-branding comes at an exciting time for the increasing strategic links between India and the UK.  We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage.”

Deepa Harris, SVP/Global Sales and Marketing of the Taj Group added: “The success of our London hotels provided the impetus to consolidate our brand presence in the UK, being an important source market for Taj.  St. James’ Court, A Taj Hotel is positioned as an English classic, while Taj 51 Buckingham Gate Suites and Residences will offer authentic luxury experiences.”

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