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Study: $5.2B in monthly earned social media lost for travel & tourism

Since the onset of COVID-19, the travel and tourism industry has seen a dramatic drop in the amount of organic brand content being shared
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Post-COVID, Hotels Should Take Proactive Approach to Social Media

NATIONAL REPORT—The COVID-19 outbreak sparked a digital revolution: Working was now at home; meetings were now virtual; and learning was now online. As businesses
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Sojern Highlights Changing Face of Travel Marketing

NATIONAL REPORT—As the new decade is underway, it’s time to look at the state of the travel industry. Sojern, a provider of digital marketing
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Study Reveals Instagram Hot Spots, 2020 Travel Insight

CANNES, FRANCE—InterContinental Hotels & Resorts has launched InterContinental ICons, offering travelers a fresh look at some of the world’s most exhilarating cities and inviting
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Here’s What Millennials Want From Hotels

SAN DIEGO—It’s a burning question for many hoteliers: What do today’s millennials want? The answer is threefold: Customized experiences, digital convenience and relevant information
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Marriott & Lifewtr Augmented Reality Experience Brings Inspiration to Guests

NEW YORK—Marriott Hotels recently launched its newest collaboration—a new augmented reality (AR) in-room guest experience with Pepsico’s premium bottled water brand Lifewtr—at a couple
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Here’s What Americans Want From Vacations

ORLANDO, FL—According to a new survey of 1,000 Americans from Wyndham Destinations, almost half of Americans believe they’ll spend more than $80,000 on vacations
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Using Pinterest as a Tool to Build Brand Awareness, Engagement

CHICAGO—Social media has become a vital part of how people communicate and a key part of how hotel companies can extend the brand’s reach—from
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Report: Marriott Most-Loved Travel, Hospitality Brand of Year

SANTA CLARA, CA—NetBase, an enterprise social analytics company, has released its annual “Social Media Industry Report 2018 Travel and Hospitality.” The report leveraged NetBase’s
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Which OTAs Are Tops on Social? See How They Rank

NEW BRUNSWICK, NJ—How’s your social media game? Interacting with followers, fans and friends on the various digital platforms can help to drive conversions for
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