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Report: OTAs forecast to grow to $76.7B in ’22

Gross bookings on track to surpass pre-pandemic levels in 2023
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GlobalData: Travelers prefer booking directly with providers amid uncertainty

A recent GlobalData poll has revealed a shift in consumer preference towards booking vacations directly, instead of going through an online travel agency (OTA).
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery

SEATTLE—A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel
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OTA Reserve Direct Rebrands as Tripster

ST. LOUIS—Reserve Direct, an online travel agency specializing in tours and activities in more than 20 destinations across the U.S. and Canada, is now
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Study: Brand.com Continues to Grow on Heels of Book Direct Campaigns

ROCKVILLE, MD—A new, updated Kalibri Labs Special Report, “Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018,” released today, provides conclusive evidence that
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Study: Payment Choices Affect Travel

NAPLES, FL—More than one third of British, American, Chinese, French and German travelers surveyed globally (36%) are unhappy about not being able to pay
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The New TripAdvisor Goes Social, Gets Personal

NEEDHAM, MA—TripAdvisor unveiled a new site and mobile experience launching later this year. Currently in beta, the travel site is evolving to become the
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Expedia Inc. Changes Name to Expedia Group Inc.

BELLEVUE, WA—Expedia Inc. has changed its corporate name from Expedia Inc. to Expedia Group Inc. The stock will continue to trade on Nasdaq under
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Study: Travelers Who Book Through OTAs Stay Longer, Spend More During Trips

SEATTLE—Expedia Inc. partnered with Oxford Economics to analyze hotel guest spending during more than 98,000 trips, segmented by guests who booked part or all
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Airbnb, SiteMinder Partner on Third-Party Distribution; More…

INTERNATIONAL REPORT—The hotel industry is seeing a number of technology partnerships. Among them, Airbnb and SiteMinder teaming up on third-party distribution. Let’s dig into
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