Brands
Omni Launches New Planner Loyalty Program
DALLAS—Omni Hotels & Resorts has launched its new Omni Select Planner program for meeting planners, offering immediately redeemable rewards and benefits.…
loyalty
Brands
Hyatt Launches Global Travel Program For Small Businesses
CHICAGO—Hyatt has launched Hyatt Leverage, a global business travel program that offers special rates to qualifying small and mid-sized enterprises…
Borgata Launches MGM Resorts’ M life Rewards
ATLANTIC CITY, NJ—Borgata Hotel Casino & Spa, part of MGM Resorts International, is set to launch the M life Rewards…
Operations
Study: To Secure Loyalty, Give Members More Choices
SAN FRANCISCO—With the U.S. travel industry fearing a sales slump, amid potential for travel restrictions, airport detentions and stringent vetting…
Operations
J.D. Power Dispels Myths About Social Media Feedback
CHICAGO—“Social media has emerged as a powerful force, serving as both a guest feedback tool as well as a customer…
La Quinta Launches Enhanced Loyalty Program
IRVING, TX—La Quinta Holdings Inc. has a new, integrated marketing campaign to support the launch of enhancements to its award-winning…
Ownership
Marriott Appoints David Flueck as Loyalty SVP
BETHESDA, MD—Marriott has appointed David Flueck as its SVP of loyalty. In addition to overseeing the hospitality group’s loyalty programs,…
Vimana Launches Loyalty Program
BIRMINGHAM, AL—Vimana Franchise Systems is rolling out a new loyalty program this month. Powered by IBC Hospitality Technologies, the new…
HB Exclusive: Loyalty Contribution Reaches All-Time High
NATIONAL REPORT—Hotel bookings from loyalty program members continue to increase across all chainscales—further reinforcing the value proposition for these programs,…
Industry
How to Improve Loyalty? Make it Mobile, Personalized
BOSTON—The best hotel companies know this to be true: Cultivating strong relationships with customers is a vital part of a…