Research: Heritage matters to hotel brand value
Hilton Hotels & Resorts tops in Brand Advantage
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Study: Most U.S. summer travelers will stay loyal to a brand
Loyalty members expected to pay less for their rooms than non-loyal consumers this summer, according to BVA BDRC’s latest U.S. travel intent study. The
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery
SEATTLE—A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel
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U.S. Travel Searches Indicate Initial Signs of Hotel Recovery
SEATTLE—According to new consumer research from BVA BDRC and supported by Expedia Group search data, Americans are increasing their intent to travel this summer,
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