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Research: Heritage matters to hotel brand value

Hilton Hotels & Resorts tops in Brand Advantage
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Study: Most U.S. summer travelers will stay loyal to a brand

Loyalty members expected to pay less for their rooms than non-loyal consumers this summer, according to BVA BDRC’s latest U.S. travel intent study. The
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery

SEATTLE—A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel
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U.S. Travel Searches Indicate Initial Signs of Hotel Recovery

SEATTLE—According to new consumer research from BVA BDRC and supported by Expedia Group search data, Americans are increasing their intent to travel this summer,
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