Survey: More Travel Equals More Breakfast

CHICAGO—A new survey from the Hyatt Place brand has found that the more people spend their time away from home, the more likely it is that they will eat the proverbial “most important meal of the day.”

The survey of 1,507 respondents, which was conducted by Toluna on behalf of the brand, looked at a range of breakfast habits among those who travel at least six times or more per year (frequent travelers) versus those who travel five times per year or less (infrequent travelers). The findings are as follows:

  • A majority 63% of respondents who identify themselves as frequent travelers indicate they eat breakfast at least three or more days per week
  • 45% of infrequent travelers indicate the same
  • Nearly half (49%) of frequent travelers indicate they eat breakfast more often while traveling, while 40% of infrequent travelers indicate the same
  • For those who indicated why they eat breakfast more often while traveling, frequent travelers were most likely to credit extra time as a key factor for “why,” while infrequent travelers were most likely to credit someone else making it for them as their main reason “why”
  • Eating breakfast tops the list of things frequent travelers would do with an extra 30 minutes in the morning, while infrequent travelers were more likely to choose sleep
  • A majority (53%) of all Americans, and nearly two-thirds of frequent travelers (63%) have chosen a hotel because of its breakfast offering
  • Nearly half (49%) of frequent travelers describe breakfast as being made up of their favorite foods, compared to 36% of infrequent travelers
  • One in three frequent travelers have met someone new while eating breakfast at a hotel
  • Eggs/omelets are the go-to breakfast choice for Americans overall (26%), followed by breakfast sandwiches (15%) and then pancakes (8%)

The study was done in conjunction with the Hyatt Place’s launch of a new elevated regional breakfast experience across the U.S. Check out the upcoming Feb. 15 issue of Hotel Business for a look at the new program.

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