PARSIPPANY, NJ—While notable, high-end art fairs roll into New York City this weekend, Super 8 Hotels hosted the first-ever exhibit enticing gallery-goers to snatch a piece of art—for free, according to the company.
Super 8 took its art “off the wall” to make way for the brand’s contemporary redesign, which by year’s end will represent a $103-million investment by Super 8 owners and is already available at nearly 60% of hotels. Actress and author Amy Sedaris hosted the sendoff, as nearly 100 eclectic pieces of art were free for the taking, on a first-come, first-serve basis, at When The Art Comes Down: Works from The Super 8 Collection at Openhouse in New York.
“We know it’s not easy to love the watercolors of yore that have served as our decor for decades, but we want to ensure everyone—from art appreciators to our brand loyalists—had the chance to take home a little piece of Super 8 as we make way for the brand’s purposeful new look,” said Mike Mueller, SVP president, Super 8 Hotels. “This event served as a pivotal moment in revealing the decidedly different aesthetic of Super 8 hotels.”
Super 8’s transformation begins with a reimagined guestroom featuring soothing color palettes, modern finishings and bedding and new artwork. These old art will be replaced with works emitting a contemporary, postcard-feel featuring iconic landmarks and landscapes distinct to each hotel’s locality, according to the company. Super 8’s new look, including the updated art, is rolling out to the remainder of its hotels across the U.S. and Canada by the end of 2016.
On behalf of Super 8, Amy Sedaris will present a donation to The Center for Arts Education, an arts education provider and advocate for children, in celebration of Super 8’s transformation.