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Suiteness Launches New Booking Channel

LAS VEGAS—Suiteness (www.suiteness.com) has launched a booking channel dedicated to the hotel industry’s luxury suites; Currently, the site makes available more than 5,000 suites across 15 hotels, including Caesars Entertainment, Wynn and Encore.

According to the company, the site is designed to simplify the booking process for travelers, who often face multiple calls to several properties when booking, without certainty they have all of the information on the options available or comparative pricing. The company also noted that many suites in its inventory have never been listed online before.

Suiteness provides a brand-safe platform for distributing high-priced suite inventory quickly and efficiently, without the need for a traditional third-party intermediary, according to the company. It also lets hotels control and utilize a room segment that has been traditionally under-optimized, providing visibility into pricing strategies and the needs of high-spend customers.

“We’re really excited to launch our partnership with Suiteness,” said Annette Weishaar, VP of partnerships at Caesars Entertainment Corporation. “This is the first platform of its kind, which provides an opportunity to distribute our suite inventory efficiently in a trusted environment —taking care of our best customers with outstanding service, and reaching new guests along the way. We look forward to some amazing results.”

Robbie Bhathal, co-founder and CEO of Suiteness said the company will continue to expand its service in Las Vegas, and add more suites in as many as five new cities between now and year’s end.

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