NEW YORK—More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions.
A survey by independent marketing, advertising and public relations agency Mower reveals that 60 days will pass before a majority of Americans will feel comfortable returning to most travel-related activities.
Americans will be more inclined to take the wheel than take to the skies
It will be Day 30 before half of Americans anticipate feeling comfortable taking a vacation by car and Day 60 before half will fly in a plane. Only 42% are inclined to travel internationally by Day 60, and 22% say they have never or would never venture beyond the U.S.
| On Day 1 | By Day 30 | By Day 60 | Unsure | Have/would never | |||||||
| Vacation by car | 28% | 51% | 73% | 21% | 6% | ||||||
| Fly in a plane | 16% | 24% | 56% | 31% | 13% | ||||||
| Travel internationally | 12% | 23% | 42% | 36% | 22% |
Hotels will regain trust sooner than privately owned vacation rentals
Only one in five Americans would be comfortable staying either in a hotel or privately owned vacation rental on Day One. By Day 30, a gap emerges between the two choices and by Day 60, respondents are 23% more likely to check in to a hotel than a privately owned rental.
| On Day 1 | By Day 30 | By Day 60 | Unsure | Have/would never | |||||||
| Hotel | 18% | 40% | 65% | 26% | 9% | ||||||
| Privately-owned vacation rental | 17% | 35% | 53% | 26% | 21% |
They’ll bet on a day at the beach vs. a night at the casino
One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so. Theme parks, spas and casinos will feel more like a gamble, with only one in seven Americans comfortable returning on Day 1 and roughly half by Day 60.
| On Day 1 | By Day 30 | By Day 60 | |||||
| Public park/beach | 26% | 52% | 72% | ||||
| Bar/restaurant | 22% | 49% | 70% | ||||
| Museum, cultural, music venue | 17% | 41% | 66% | ||||
| Theme park | 15% | 32% | 55% | ||||
| Spa | 14% | 31% | 51% | ||||
| Casino | 14% | 29% | 49% |