MIAMI—Interval International, a vacation services provider, revealed that 60% of its Brazil-resident members reported traveling domestically at least one week per year and more than 50% said they travel internationally one week or more per year. Approximately half indicated that they own at least two weeks—or the equivalent of two weeks in points—of vacation time.
These findings are from the Interval International 2018 Membership Profile, Brazil Edition, which was developed from a sample of Brazil-resident vacation owners maintaining an active Interval membership. The online study was undertaken to provide insights for use in the development of services and benefits to be offered to Interval members. It may be useful to resort developers and prospective industry entrants in designing products and developing marketing strategies.
“With a large middle class and a growing domestic travel market, there is great potential for shared ownership in Brazil,” said Marcos Agostini, Interval’s EVP of global sales and business development. “Vacations are a strong part of the culture and the flexibility of this product is particularly suited to the evolving needs of consumers, who want to vacation in new ways.”
Survey results underscore the appeal of the product, with 71% of respondents indicating that they have recommended vacation ownership in the past or are likely to do so in the future. The purchase price, location and trading power, represent the three most influential factors in the timeshare purchase decision process among members. In addition, 91% said the ability to exchange their timeshare is an important consideration for past and future purchases, underscoring how well the Interval membership complements vacation ownership.