FOSTER CITY, CA—CRM and loyalty solutions provider Stellar Loyalty has been selected by GreenTree Hospitality Group Inc. to provide its brand, GreenTree Inn, with a new loyalty program to amplify its expansion plans throughout the U.S. In collaboration with the GreenTree Inn team, Stellar Loyalty has designed and rolled out the GreenTree GiveBack Rewards program, a fee-based model that offers a differentiated approach to hotel loyalty.
Among the offerings:
The ability for GreenTree Inn guests to join and immediately receive exclusive benefits associated with the GreenTree GiveBack Rewards program.
The rewards program, using a paid membership model, provides guests with cash-back rewards at the end of each year—three percent cash back, three percent charitable donation or five percent GreenTree voucher.
Exclusive member-only room rates and offers, waived hotel service fees, complimentary room upgrades and other special perks.
“As GreenTree Inn expands its presence in the U.S. and throughout the world, we look forward to replicating our loyal following in Asia through a unique membership experience that truly rewards travelers,” said Amanda Saye, marketing manager of GreenTree Hospitality Group. “Stellar Loyalty’s cutting-edge technology combined with its services spanning strategy, operations, and analytics, makes them a valuable partner to help us achieve our customer engagement goals.”
From the brand perspective, the new loyalty program enables GreenTree Inn to develop a rich member profile database to personalize and tailor each member’s experience, according to the company. Stellar Loyalty is operating the GreenTree GiveBack Rewards program, including identifying member segments to target offers, tailoring and executing email marketing campaigns, and delivering relevant member communication via the program newsfeed.