MATTHEWS, NC—New hotel brand StayAPT Suites, which offers a guestroom layout marked by a dedicated living room, full kitchen and separate bedroom, recently opened its first property in Goldsboro, N.C. Other locations are expected to open this year, including properties in Alexandria-Fort Belvoir, VA; Chattanooga, TN; Greer, SC; Greenville, SC; and Houston. These are the first of 18-plus hotels on track to open in the coming months from the hotel chain.
“For too long, it’s been status-quo for long-term lodging guests to sleep right next to a kitchenette,” said Gary DeLapp, president/CEO of StayAPT. “Guests have always expected more, even if they felt they had to settle. Thanks to our unique room layout, stayAPT Suites is here to meet those expectations with space and in-room amenities that actually make life more comfortable away from home. I’m proud and excited to carry this vision nationwide, as we focus our efforts on enhancing the hotel-stay experience for travelers across the country.”
According to the brand, the new hotel offering is an attractive option for both guests and franchise owners with its midscale, never-before-seen designs and efficient labor model, which calls for an average of 2.5 to five employees and provides very appealing cash-on-cash yields. The flexible prototype sizes and efficient land usage are ideal for sites ranging from 1.8 to 2.1 acres in size.
The first-of-its-kind concept offers widespread appeal to U.S. hotel travelers with its modern amenities and signature floor plan. Generously sized at an average of 500+ square feet, each suite is designed with an open-concept living room that includes a sleeper sofa, lounge chair and wall-mounted 55-in. television. The kitchen features a full-size stove, oven, dishwasher, microwave and refrigerator. Between the kitchen and living room, guests can utilize the center island as a place to eat or work. The private, separate bedroom, located down the hall from the living area, offers either a king or two queen-sized beds, a walk-in closet, desk and a second large television.