PALO ALTO, CA—Stash Hotel Rewards has expanded its partnership with Denihan Hospitality Group by adding three new properties to the rewards program—The Benjamin, The James New York and The James Royal Palm.
These new additions grow the Stash Rewards footprint to nearly 200 partner hotels across the United States, including all three of The James properties operated by Denihan in New York, Chicago and Miami.
“We dug into the data and found that Stash Rewards clearly drives incremental revenue to our hotels,” stated Tom Botts, EVP, Chief Customer Officer, Denihan Hospitality Group. “Since partnering with Stash, we’ve welcomed a significant number of new guests – Stash members that had never before stayed at a Denihan property. We have also seen that when guests join Stash, they come back more often.”
The Stash program allows Denihan to complement its signature, guest-centric approach by rewarding guests with points that can be redeemed for free nights at unique, independent hotels across the U.S.