Starwood to Reenter Brazil With Sheraton Santos Hotel

SAO PAULO, BRAZIL—Starwood Hotels & Resorts Worldwide, Inc. has signed the Sheraton Santos Hotel, owned by local real estate developer Grupo Mendes, marking the company’s 10th hotel in the country. The signing comes on the heels of the recent reopening of Sheraton Barra Rio de Janeiro Hotel in May and will be the first international upper-upscale hotel in Santos in the state of São Paulo.

“Brazil continues to be a key growth market for us, and we’re seeing strong momentum in the region,” said Jorge Giannattasio, SVP and chief of operations, Starwood Hotels & Resorts Latin America. “When the hotel opens in 2017, we will once again be the first international hotel chain to enter an important and emerging city, reinforcing the global power of the Sheraton brand.”

The new-build Sheraton Santos Hotel is part of a mixed-used development that includes residences, offices and retail space. Located in an upscale residential area and within walking distance to the beach, the hotel is adjacent to Shopping Praiamar, the city’s high-end mall, and will include 213 guestrooms featuring the Sheraton brand’s contemporary design. The property will offer all of the Sheraton brand’s signature amenities, including an ultramodern Sheraton Club Lounge;, a lobby bar serving the brand’s latest food and beverage program Paired; a signature restaurant; the Shine Spa for Sheraton; a pool; and state-of-the-art fitness facilities.

The hotel will feature more than 15,000 sq. ft. of meeting space, including a Grand Ballroom measuring almost 5,000 sq. ft. and various banquet rooms.

“Brazil, with its sheer size and potential, offers many opportunities for us to expand our brands in both primary and secondary cities,” said Victor Vazquez, SVP of acquisitions & development, Latin America. “The signing of Sheraton Santos is a testament to our strong brand recognition in the country and demand for our brands from guests, customers and development partners.”

Sheraton Santos Hotel will be the 10th Starwood hotel in Brazil, joining Sheraton WTC São Paulo and Sheraton Porto Alegre in the South of the country, Sheraton Barra Rio de Janeiro Hotel, Sheraton Grand Rio Hotel & Resort (the brand’s flagship hotel in Brazil), Sheraton Vitoria Hotel in the state of Espírito Santo, Sheraton Reserva do Paiva Hotel & Convention Center, Sheraton da Bahia Salvador, and two Four Points by Sheraton hotels in the cities of Macae and Curitiba.