STAMFORD, CT—Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, Inc., has introduced its new app for Android in Chinese.
“Nothing is more personal than a guest’s mobile device and speaking the same language is the first step in giving our guests the best experience,” Qian Jin, president, Greater China, Starwood Hotels & Resorts Worldwide, Inc., said in a statement. “SPG’s growth in China is unprecedented with a new member joining SPG every 20 seconds here. We know this new app will help our Chinese members make the best travel decisions from inspiration through their stay and beyond.”
Among the many features of the app, members have quick access to their account information such as Starpoint balance, upcoming and past stays as well as the ability to send a confirmation or other details to others via text or email. Location-based features are integrated to connect users to the closest customer care center.
Throughout a stay, the app provides relevant information helping the guest make the most of his/her stay such as directions, property dining options and other hotel amenities. Integrated social media channels including Weibo allow users to virtually “check-in” to their stay, remain connected to family and friends and engage through SPG’s various social media channels.