Starwood Hotels & Resorts to Feature Instagram on Property Websites

STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. is integrating Instagram on all of its websites worldwide.

Guests of Starwood’s more than 1,150 hotels capture and share roughly 40,000 images per month on the social networking site. For each hotel and resort across Starwood’s nine brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel via new Guest Galleries from Instagram. These include brand-specific categories: Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin and a special category for Instagrams tagged with #SPGLife. 

“A picture is worth a thousand words and a picture shared is worth even more to our guests,” stated Chris Holdren, SVP, Starwood preferred guest & digital. “Starwood’s mobile bookings are growing five times faster than the annual growth rate of the web channel 10 years ago. With an increasingly mobile, digital traveler we expect social sharing in places like our Instagram Guest Gallery pages will continue to change how our guests book travel and explore and interact with our hotels.”