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Starwood Hotels & Resorts Expands Presence in the UK

STAMFORD, CT—STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc., based here, is set to expand its Aloft and Element brands with the signing of a dual-hotel development in London.

Scheduled to open in early 2017, the new-build Aloft and Element hotels—Aloft London Tobacco Dock and Element London Tobacco Dock—will be conveniently located close to downtown London, and Tobacco Dock boasts one of the capital’s biggest meeting, arts and event spaces with a Grade I-listed warehouse on the banks of the River Thames, the company added.

“We look forward to expanding our portfolio of mid-market hotels in London,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “These agreements mark an exciting milestone for Starwood’s growth in the United Kingdom and illustrate the strong demand for stylish, yet affordable accommodation in mature and strategically important markets such as London.”

The new Aloft London Tobacco Dock will feature 251 urban-influenced rooms, all with signature loft-like ceilings, oversized windows and plush platform beds as well as walk-in showers and complimentary Bliss amenities. The hotel will also feature the brand’s signature W XYZ bar, while Aloft offers live, free access to local emerging artists and bands with Live at Aloft Hotels programming at the W XYZ bars.

Also featured are the Re:charge fitness center and Re:fuel by Aloft, which provides a deli option for guests on the go, with an array of food and drinks available 24-hours a day. For meetings and presentations, the hotel will offer four meeting spaces equipped with audio-visual hardware.

The eco-conscious Element London Tobacco Dock features 77 studios, one-bedroom and two-bedroom suites with swiveling flat-screen televisions, large desks, open shelving and custom-designed wardrobe space. Bathrooms will be spa-inspired, with a rain shower and dual-flush toilet while every room will feature fully equipped kitchens and the signature Heavenly Bed.


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